QUINN
Package Design | Research & Strategy | Brand Identity
2024
RESEARCH
An increase in concerns about anti-aging products is driven by social media, where teens are exposed to influencers showing their in-depth, often unnecessary skincare routines. Dermatologists say they are seeing more and more children with several step skincare routines, they don’t need or that are harming their skin.
TARGET AUDIENCE
Young audiences between the ages of 14-25 y/o, who want to explore the benefits of skincare or be more confident in their skin, but doesn’t know where to start. As well as parents looking for a comprehensive brand they can trust.
CONCEPT
Quinn is meant to representing a gender inclusive brand, that feels like your talking to a new friend. Our curated a line of products focuses on the simple necessities of an effective routine, to educate and empower newly-skin conscious consumers to help navigate and understand the products they are putting on their skin.
PACKAGING CONCEPT
We want to make starting and sticking to a routine as easy as possible. Our modular systems allows clients to efficiently build the perfect product line geared towards their skincare needs. A clean, simple, identity reflects our transparency of ingredients while being recognizable and eye-catching.
“The over-exposure to information online is creating an unhealthy relationship with aging. Young audiences hear the word ‘retinal’, they hear ‘salicylic acid’ on social media and they think, ‘I need that!’”
Final Packaging Die-line
Initial Packaging Structure Sketches
PDP Color and Type Exploration
Typography Mood Board
Color Mood Board
Construction Progress
Thank you!
Professor | Dale Foronda
ArtCenter College of Design GMGX
Graduate Package Design 01 | Spring 2024
Los Angeles, CA