ROSE BOWL MARKETPLACE
Re-Brand Identity | Logo Animation | Print Design
2024
MISSION STATEMENT
Create an eclectic and vibrant marketplace where people from all walks of life come together to celebrate vintage goods, antiques, and one-of-a-kind artifacts.
TARGET AUDIENCE
The Rose Bowl Flea Market’s audience is diverse due to its extensive range of offerings and interests. Current audiences include both vendors and visitors. The audiences we want to expand to are students, social media influencers, interior designers, fashion designers and bargain hunters.
CONCEPT STATEMENT
The vision of organized chaos is the inspiration for our redesign. We want to highlight the energy and spirit of the Flea Market while being authentic to the brand. To further drive our concept, we use exciting type treatment, vibrant colors, and analog symbols as visual languages to represent organized chaos throughout the new brand design.
The rose is historically recognized as the Rose Bowl Flea Market logo. Simplifying the icon creates a fresh, modern look that still feels familiar. We also updated the name, to Rose Bowl Marketplace to reimagine the experience of attending the market. While also appealing to a wider range of demographics, that includes shoppers and venders buying or offering premium, high-quality consumer goods.
